Consumer to Consumer or C2C deals with goods or services among people. The beginning of the new economy has helped to generate a very individualistic and independent society. Consumers today no longer rely completely on corporations. They are increasingly looking to conduct their own business transactions through Consumer to Consumer e-commerce.
The propagation of Consumer to Consumer business model is evident from the research on small businesses, which has doubled in the last decades. With increasing transactions between and amongst consumers, it has redefined the traditional structure of business. Small firms and individuals are getting the same opportunity as multi-national corporations. One will come across many individuals establishing online organizations that encourages and promotes Consumer to Consumer type of e-commerce.
The most famed and flourishing example of Consumer to Consumer business model is Ebay, that helps facilitates the trade of privately owned items between individuals. Anyone can trade practically anything at Ebay. Founded in 1995 by Pierre Omidyar, the company has continued to develop both in size and popularity. Today, it is considered to be the most successful Consumer to Consumer eBusinesses ever.
Some other good examples of Consumer to Consumer e-commerce applications are Monster.com, Seek.com.au and CareerOne.com which mainly focus on services. They offer valuable service to consumers looking for jobs. Employers advertise on these websites and the potential job seekers get in touch with their organization for an interview.
One final example of a Consumer to Consumer model is web-based communication organizations, such as Sastashopping.com ICQ.com and MSN.com, acting as a communications medium for peer-to-peer deliberations. Although with no actual commercial benefit to the website, they do supply the facilities for Consumer-to-Consumer exchange.