As the name suggests, Business-to-Consumer or B2C comprises of businesses and consumers interaction. It is online business selling to individuals. The basic concept of Business-to-Consumer model is to sell the product online to the individual consumers and involves indirect trade between the company and consumers.
Anybody can buy any products directly from supplier’s website, which is direct selling through online. Direct interaction with the customers is the main difference with other types of e-commerce. Business-to-Consumer business model usually deal with business that are related to the customer.
Business-to-Consumer has jumped from $12 billion to $32 billion in the recent years. There is no need to make huge investments retailers to do business online. The mushrooming of template-based online stores have brought the entire shopping experience to the consumers right inside their homes. All online stores require the same components like catalogues, order baskets, payment processing, content management and member management. Once these elements are created and shared by all stores, each store is effectively ‘renting’ its own copy of the applications in Business-to-Consumer model.
However, each of these online stores needs to exhibit a different feel and look, so as to leave an imprint on the mind of the visitor. So they need to create a unique ‘skin’ for each site, which is an important part of an e-store.
Business-to-Consumer business model works for all those who want to sell products and services on the internet. If you want to the customers to be able to research their purchases on the web, then consider an online store.
Advantages of Business-to-Consumer type of e-commerce include faster and convenient shopping. One can get the best offers. The call centers can also be integrated with the website. Broadband telecommunications make the buying experience even more pleasurable.